Let's find the one system
that'd help your business most
No cost, no obligation — just a 15-minute call to see if it's a fit. If it's not, no hard feelings.
Free Build · Limited Founding Spots
I'll build this for free — you just have to tell people about it
A detailed look at what I build for home service businesses, why the first few builds are free, exactly which service fits a business like yours, and what I ask for in return. No catch, no upsell buried in the fine print.
I run Outstep, an AI automation agency. I build small, focused systems for home service businesses — the kind of thing that normally runs $500–$1,000 as a one-time build — and right now I'm building a portfolio of real, working case studies specifically in the trades. So for a handful of businesses, I'm building it for free. In exchange, I ask for a short testimonial and, if you're happy with it, a Google review once it's live.
01 — What's Actually Costing You Money
Missed calls during jobs. Industry data puts it at 20–30% of inbound calls going unanswered while you're on a roof, under a sink, or elbow-deep in an engine bay. Most callers don't leave a voicemail — they call the next name on Google.
Reviews trickle in by accident. Without a system asking every happy customer at the right moment, your review count grows slower than competitors who automated it — and review count directly affects local search ranking.
Website visitors leave without booking. A phone number and a static contact form convert a fraction of the traffic a simple qualifying chatbot would.
Quoting happens over a messy text thread. Photos going back and forth with no structure slows down quotes and loses jobs in the shuffle.
No-shows waste scheduled slots. A forgotten appointment costs the drive time, the fuel, and a slot that could've gone to a paying job.
Past customers go cold. Someone who used you two years ago is a warm lead today, but without a system, that list just sits in your phone doing nothing.
02 — Built Around Your Trade
HVAC, Plumbing & Electrical — Emergency calls are your highest-value jobs and also the ones most likely to get missed mid-repair. Missed-Call Text-Back, the AI Voice Overflow Line, and Appointment Reminders matter most here.
Roofing & Landscaping — Jobs are high-ticket and quote-heavy, with photos going back and forth before anything's scheduled. Quote/Invoice SMS Automation and Review Requests do the most work for you.
Pest Control & Auto Repair — Repeat and referral business lives or dies on reviews and fast lead response. The AI Lead Capture Chatbot, Review Automation, and Win-Back Campaign are the strongest fit.
Garage Door & Other Trades — Same-day emergency service means a missed call is a lost same-day job. Missed-Call Text-Back plus the Digital Front Door Bundle covers the full gap.
Quick Match — Your Trade → Recommended Services
HVAC
Start with Missed-Call Text-Back + Appointment Reminders. Add the AI Voice Overflow Line once call volume grows.
Plumbing
Start with Missed-Call Text-Back. Pair with Review Request Automation for emergency-call trust building.
Electrical
Start with Missed-Call Text-Back + GBP & Local SEO Cleanup to win more emergency-search traffic.
Roofing
Start with Quote/Invoice via SMS. Pair with Review Request Automation after storm-season jobs.
Landscaping
Start with Quote/Invoice via SMS + Referral Program Automation for repeat seasonal work.
Pest Control
Start with AI Lead Capture Chatbot + Win-Back Campaign for recurring treatment reminders.
Auto Repair
Start with AI Lead Capture Chatbot + Review Request Automation for shop trust-building.
Garage Door
Start with Missed-Call Text-Back. Consider the Digital Front Door Bundle if your website is outdated.
Not Sure?
Start with the Digital Front Door Bundle — it covers the three gaps that hurt almost every trade at once.
03 — What I Can Build For You (11 Services) — Swipe Or Use The Arrows
Swipe, drag, or use the arrows above to browse all 11 services
Quick Reference — All 11 Services
Every service at a glance
Missed-Call Text-Back
Recover leads lost to unanswered calls
Free / $500-700
Review Request Automation
Steady, automatic review growth
Free / $500-800
AI Lead Capture Chatbot
Convert more website visitors into leads
Free / $600-900
Quote/Invoice via SMS
Faster, cleaner job quoting
Free / $700-1000
Appointment Reminders
Fewer no-shows, fuller schedule
Free / $500-700
GBP & Local SEO Cleanup
Show up higher in local search
Free / $500-700
AI Voice Overflow Line
Catch after-hours emergency calls
Free / $700-1000
Win-Back Campaign
Re-book past customers automatically
Free / $500-800
Referral Program Automation
Turn happy customers into new leads
Free / $500-700
Database Cleanup & CRM
Organize scattered customer records
Free / $600-900
Digital Front Door Bundle
The full system, combined
Free / $1000
04 — What This Could Look Like For You
HVAC / Plumbing / Electrical
It's 6pm on a Friday. You're finishing a job when your phone buzzes with a missed call. Normally that's a lead you'll never know you lost. With Missed-Call Text-Back, that caller gets an instant text: "Sorry we missed you — reply here and we'll call you back within the hour." They reply, you see it after the job, and you've got a booked emergency call for Saturday instead of a caller who already found someone else.
Roofing / Landscaping
A homeowner texts a photo of storm damage at 9pm. Instead of it sitting in your messages until morning, they get an instant reply confirming it was received, and you wake up to a clean summary — photo, address, damage description — ready to quote before your competitor's even seen the text.
Pest Control / Auto Repair
A customer you treated for ants eight months ago gets a friendly check-in text: "Just checking in — still ant-free? Happy to come back out if not." Half your business could come from repeat customers like this, but only if someone reaches out — exactly what the Win-Back Campaign automates.
Garage Door / Other Trades
A spring breaks on a Sunday. The homeowner calls three companies — you're the only one who texts back immediately with a booking link, even though nobody picked up live. You get the job before the other two even return the call Monday.
05 — How It Works
The Process, Start To Finish
▼
1
15-minute call. I learn how calls, quotes, and reviews currently flow through your business, and we pick the one or two services that solve your biggest gap.
2
I build it. Usually live within 3–5 business days. No software for you to learn — it plugs into what you already use.
3
We test it live. A short window to confirm it's catching real calls, quotes, or reviews the way it should.
4
You run it for a couple weeks. Long enough to see real results, not just a demo.
5
You send a short testimonial. A few sentences on what it changed for you — text, video, or a quick call I write up.
6
It keeps running. If it's working and you want it maintained or want to add another service, we talk about that after.
What I'm asking for
Nothing complicated — just proof that it worked, in your own words.
A short written or video testimonial once the system's been live a couple weeks
Permission to use your business name and results as a case study
A Google review, if you're genuinely happy with it (never required, always appreciated)
06 — Questions You're Probably Asking
What's the actual catch?
None hidden. I build one service for free, you use it for a couple weeks, and you give me an honest testimonial. I'm not going to lock you into a paid plan afterward — that conversation happens separately, only if you want it.
Do I need to buy any new hardware or software?
No. Everything connects to what you already have — your existing phone number, your Google Business Profile, your website.
Will this replace my receptionist or answering service?
No — it catches the gap when nobody's available, it doesn't replace a person.
What if I don't like it after it's built?
Then we just turn it off — there's no contract, and since it was free, there's nothing to unwind financially.
How long does it actually take to go live?
Most single-service builds are live within 3-5 business days. The Digital Front Door Bundle usually takes closer to a week to ten days.
Can I pick more than one service?
For the free founding build, we typically start with one service (or the Bundle, which counts as one build). Once you've seen results, adding more is straightforward.
My customer records are a mess — can you still help?
Yes — that's exactly what the Database Cleanup & CRM Setup service is for. Several other services work best once your data's organized.
Why should I trust a free offer?
Fair question. I'd rather you see the actual system running than take my word for anything. If it's not worth a testimonial after two weeks, you simply don't have to give me one.
07 — What I've Built Before
Earthly Insight — grew to 7,500+ users over 12 months.
MedHealix — HIPAA-compliant healthcare platform, full Azure architecture.
Multi-agent automation systems — built on Mastra AI for operators managing several ventures at once.
Cloud & DevOps — production deployments on Azure and Cloudways, including PHI-safe logging and multi-tenant database architecture.